Free Essays on History As Mystery

History as mystery Prologue - page xv A dissenting view invites us to test the prevailing explanations and open ourselves to neglected ones. Through this clash of viewpoints we have a better chance of moving toward a closer approximation of historical truth. Dissidents (or revisionists, as they have been called) are not drifting with the mainstream but swimming against it, struggling against the prevailing range of respectable opinion. They are deprived of what Alvin Gouldner called "the background assumptions," the implicit, unexamined. but commonly embraced notions that invite self-confirming acceptance because of their conformity to what is already accepted as properly true. This established familiarity and unanimity of bias is frequently treated as "objectivity." For this reason dissidents are constantly having to defend themselves and argue closely from the evidence. In contrast, orthodoxy can rest on its own unstated axioms and mystifications, remaining heedless of marginalized critics who are denied a means of reaching mass audiences. Orthodoxy promotes its views through the unexamined repetition that comes with monopoly control of the major communication and educational systems. In sum, while dissidents can make mistakes of their own, they are less likely to go unchallenged for it. Not so with orthodoxy. It remains the most insidious form of ideology for it parades the dominant view as the objective one, the only plausible and credible one. *** p5 ... it is a matter of public record that a tiny portion of the population controls the lion's share of the wealth and most of the command positions of state, manufacturing, banking, investment, publishing, higher education, philanthropy, and media. And while not totally immune to popular pressures, these individuals exercise a preponderant influence over what is passed off as public information and democratic discourse. The ruling class is the politically active component of th... Free Essays on History As Mystery Free Essays on History As Mystery History as mystery Prologue - page xv A dissenting view invites us to test the prevailing explanations and open ourselves to neglected ones. Through this clash of viewpoints we have a better chance of moving toward a closer approximation of historical truth. Dissidents (or revisionists, as they have been called) are not drifting with the mainstream but swimming against it, struggling against the prevailing range of respectable opinion. They are deprived of what Alvin Gouldner called "the background assumptions," the implicit, unexamined. but commonly embraced notions that invite self-confirming acceptance because of their conformity to what is already accepted as properly true. This established familiarity and unanimity of bias is frequently treated as "objectivity." For this reason dissidents are constantly having to defend themselves and argue closely from the evidence. In contrast, orthodoxy can rest on its own unstated axioms and mystifications, remaining heedless of marginalized critics who are denied a means of reaching mass audiences. Orthodoxy promotes its views through the unexamined repetition that comes with monopoly control of the major communication and educational systems. In sum, while dissidents can make mistakes of their own, they are less likely to go unchallenged for it. Not so with orthodoxy. It remains the most insidious form of ideology for it parades the dominant view as the objective one, the only plausible and credible one. *** p5 ... it is a matter of public record that a tiny portion of the population controls the lion's share of the wealth and most of the command positions of state, manufacturing, banking, investment, publishing, higher education, philanthropy, and media. And while not totally immune to popular pressures, these individuals exercise a preponderant influence over what is passed off as public information and democratic discourse. The ruling class is the politically active component of th...

Bskyb Marketing Plan

The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. INTRODUCTION BSkyB (Sky) is a comparatively youthful firm in UK telecommunication industry, however has a considerable and rising track in the UK. BSkyB (Sky) offers an array of entertainment and communications services to just about 40% of homes, where its aired television channels are watched by more than half the populace every week in the country, and moreover BSkyB (Sky) employs thousands of group all through the different regions of UK the country. BSkyB (Sky) claims to have changed consumers’ experience of television and home communications in UK, whilst making momentous returns for its shareholders and further confidently contribute to the economy of the country overall. More clearly, overall, BSkyB (Sky) was projected to s put in a ? 5. billion giving to UK GDP in the year of 2011. So far as UK telecommunication industry is concerned, BSkyB (Sky) is fast emerging as a major player in the industry as regards the market segments of broadband and telephony markets, though its performance in these market segments are yet to be acknowledged as leading (CorporateSky, 2013). The major facts about BSkyB (Sky) are presen ted in the Table. Table: Key Facts: BSkyB (Sky) Source: BSkyB (2013) Adjusted operating profit for BSkyB (Sky) is a foremost measure of the underlying business performance. It has increased by 14% in 2012(? m) Source: CorporateSky (2013) Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. It is in this context that a marketing planning is developed for BSkyB (Sky) in this report. IDENTIFICATION AND ASSESSMENT OF MARKET The marketing process of a firm all concerns to planning and implementation of the research objectives defined in terms of the identified market segment to be targeted. This is what marketing management is described as an order of selecting target markets and further based on marketing planning acquire, carry on, and nurture customers all the way through generating , bringing and communicating advanced customer value. In this framework, marketing practitioners in firms are expected to be possessing proficient skill as per the requirements in the market, and they need to look for controlling the echelon, time, and concerto of demand (Mullins, Boyd and Larreche, 2006). The marketing attempt is connected to not only servicing he customers but as well benefiting the firms. So far as identification and assessment of the market is concerned, the procedure all concerns to analysing marketing opportunities, deciding target markets, planning marketing strategies, extending marketing agendas and finally monitoring and controlling the marketing endeavor that largely connect to marketing planning . However, a foremost component of the marketing planning process is discerning, innovative marketing strategies and plans that may well direct marketing attempts (Kotler and Keller, 2009:80). In this direction, the first and foremost task is to identify the opportunities in the market and find out the prospective segments where a firm can take opportunities to enhance its business and profitability. This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK telecommunication market. This business organizing operating in UK telecommunication industry is yet to make a mark and achieve a leading position. On the basis of identified market opportunities, it might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which appears a promising market segment, where BSkyB (Sky) huge opportunities to expand its business and so the profitability in order to emerge as a leading player in UK telecommunication industry. It is worth to mention here that UK mobile telecommunications market corresponds to one of the most striking tele-communications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. MARKETING PLAN The marketing plan is the most fundamental tool for expressing and integrating the marketing attempts whilst targeting to a specific marke t. The marketing plan functions on two echelons namely strategic and tactical. Firstly when it comes to strategic marketing planning it all concerns to establishing target markets and the value offer for the customers. On the other hand, the tactical marketing planning spells out the product, price, place and promotion as strategies (Kotler and Keller, 2009:80). In the Figure a methodical process of marketing plan model is developed that involves planning, implementation, and controlling. Figure: Marketing Planning Model Source: Kotler and Keller (2006) In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. Moreover, the marketing planning process for BSkyB (Sky) is developed based on the model extended by Kotler and Keller (2009) as mentioned above. This marketing planning is developed for BSkyB (Sky) to target the mobile telecommunication market segment in UK telecommunication market, so that BSkyB (Sky) could expand its business in the market and emerge as a leading player in the segment with enhancing its profitability for ensuring long term survival and sustainability. The planning involves marketing objectives, segmentation and targeting. The implementation involves marketing mix strategy and finally controlling involves measuring and reviewing the mid term achievements. This marketing plan is developed keeping in mind the duration of five years. Marketing Objectives, Targeting and Segmentation The process and strategy of segmentation all concerns to positioning strategy of a firm in the market, where the firm has already recognized and assessed the targeted customers , and further it is indispensable to determine as what position the firm wishes to engage in the selected market segments (Armstrong and Kotler, 2005). For getting done a thriving positioning, whilst the target customers discover that the product fulfills their wishes and needs, there are strategies the firm needs to peruse in the forms of defining objectives, deciding target markets and for segmentation(Mullins, Boyd and Larreche, 2006; Kotler and Keller, 2009). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally, with the mobile telecommunications services market segment creating just about ? 21 billion of revenue early, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. Marketing Mix Strategy The strategy of marketing mix involves deciding strategy about the four components of marketing mix namely product, price, place and promotion. In fact marketing mix strategy is trademark of marketing actions. Marketing mix is in fact a conscious attempt as regards division of a firm to decide on their offered products/services that eventually determine the success/failure of the firm in the market. Hence, the marketing mix strategy should be in line with the point in time, competition and the hope of the customers (Armstrong and Kotler, 2005). Accordingly the marketing mix strategy is developed for BSkyB (Sky). Product/Service BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. Price BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. This implies that BSkyB (Sky) will decrease or increase the price of services keeping in mind the movements of competitors, though high pricing strategy will be avoided in order to penetrate the market. Place When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. Promotion In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. The budgeting of promotion is to be as following: Print Advertising| Electronic Advertising| Internet Advertising | Others| 25%%| 35%| 30%| 10%| Controlling Strategy Yearly or half yearly controlling of marketing plan is suggestive in order to make sure that the firm is not wastefully expending and achieving the marketing objectives as per planning. So far as performance achievement is concerned financially the foremost ratio to watch is marketing expense-to-sales ratio. Moreover, the period-to-period fluctuations in every ratio may well be tracked on a control diagram. The conduct of consecutive remarks even within the higher and lower control limits ought to be looked at (Mullins, Boyd and Larreche, 2006). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly , where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. The achievement in this regard will be evaluated on yearly basis. Furthermore, period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky). Following is the planning of controlling on yearly basis. 1st year| 2nd year| 3rd year | 4th year | 5th year | %| 5%| 10%| 5%| 5%| In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis, and in the case of success/failure of achieving targets, further planning will reviewed accordingly. CONCLUSIONS AND RECOMMENDATIONS Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. Period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky). In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis. REFERENCES Armstrong, G. and Kotler, P. (2005), Marketing: An Introduction, 7th Edition, Prentice Hall Inc. , Upper Saddle River, N. J. Company Report (2012), BSkyB (Sky) Industry Report (2012), UK Mobile Telecommunication Industry: Euromonitor International. Kotler, P. and Keller, K. L. (2006), Marketing Management, 12th Edition, Prentice Hall Inc. , Upper Saddle River, New Jersey. Mullins, J. W. Walker, O. C. , Boyd, H. W. and Larreche, J. C. (2006), Marketing Management, 5th Edition, McGraw-Hill, New York. BSkyB (2013), â€Å"Key facts figures†. [Online] accessed from http://corporate. sky. com/about_sky/key_facts_and_figures [22 March, 2013] CorporateSky (2013), â€Å"British Sky Broadcasting Group Plc : Unaudited results for the six months ended 31 December 2012†. [Online] accessed from http://corporate. sky. com/documents/pdf/latest_results/q2_press_release_2 01213. pdf [23rd March, 2013] Bskyb Marketing Plan The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. INTRODUCTION BSkyB (Sky) is a comparatively youthful firm in UK telecommunication industry, however has a considerable and rising track in the UK. BSkyB (Sky) offers an array of entertainment and communications services to just about 40% of homes, where its aired television channels are watched by more than half the populace every week in the country, and moreover BSkyB (Sky) employs thousands of group all through the different regions of UK the country. BSkyB (Sky) claims to have changed consumers’ experience of television and home communications in UK, whilst making momentous returns for its shareholders and further confidently contribute to the economy of the country overall. More clearly, overall, BSkyB (Sky) was projected to s put in a ? 5. billion giving to UK GDP in the year of 2011. So far as UK telecommunication industry is concerned, BSkyB (Sky) is fast emerging as a major player in the industry as regards the market segments of broadband and telephony markets, though its performance in these market segments are yet to be acknowledged as leading (CorporateSky, 2013). The major facts about BSkyB (Sky) are presen ted in the Table. Table: Key Facts: BSkyB (Sky) Source: BSkyB (2013) Adjusted operating profit for BSkyB (Sky) is a foremost measure of the underlying business performance. It has increased by 14% in 2012(? m) Source: CorporateSky (2013) Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. It is in this context that a marketing planning is developed for BSkyB (Sky) in this report. IDENTIFICATION AND ASSESSMENT OF MARKET The marketing process of a firm all concerns to planning and implementation of the research objectives defined in terms of the identified market segment to be targeted. This is what marketing management is described as an order of selecting target markets and further based on marketing planning acquire, carry on, and nurture customers all the way through generating , bringing and communicating advanced customer value. In this framework, marketing practitioners in firms are expected to be possessing proficient skill as per the requirements in the market, and they need to look for controlling the echelon, time, and concerto of demand (Mullins, Boyd and Larreche, 2006). The marketing attempt is connected to not only servicing he customers but as well benefiting the firms. So far as identification and assessment of the market is concerned, the procedure all concerns to analysing marketing opportunities, deciding target markets, planning marketing strategies, extending marketing agendas and finally monitoring and controlling the marketing endeavor that largely connect to marketing planning . However, a foremost component of the marketing planning process is discerning, innovative marketing strategies and plans that may well direct marketing attempts (Kotler and Keller, 2009:80). In this direction, the first and foremost task is to identify the opportunities in the market and find out the prospective segments where a firm can take opportunities to enhance its business and profitability. This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK telecommunication market. This business organizing operating in UK telecommunication industry is yet to make a mark and achieve a leading position. On the basis of identified market opportunities, it might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which appears a promising market segment, where BSkyB (Sky) huge opportunities to expand its business and so the profitability in order to emerge as a leading player in UK telecommunication industry. It is worth to mention here that UK mobile telecommunications market corresponds to one of the most striking tele-communications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. MARKETING PLAN The marketing plan is the most fundamental tool for expressing and integrating the marketing attempts whilst targeting to a specific marke t. The marketing plan functions on two echelons namely strategic and tactical. Firstly when it comes to strategic marketing planning it all concerns to establishing target markets and the value offer for the customers. On the other hand, the tactical marketing planning spells out the product, price, place and promotion as strategies (Kotler and Keller, 2009:80). In the Figure a methodical process of marketing plan model is developed that involves planning, implementation, and controlling. Figure: Marketing Planning Model Source: Kotler and Keller (2006) In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. Moreover, the marketing planning process for BSkyB (Sky) is developed based on the model extended by Kotler and Keller (2009) as mentioned above. This marketing planning is developed for BSkyB (Sky) to target the mobile telecommunication market segment in UK telecommunication market, so that BSkyB (Sky) could expand its business in the market and emerge as a leading player in the segment with enhancing its profitability for ensuring long term survival and sustainability. The planning involves marketing objectives, segmentation and targeting. The implementation involves marketing mix strategy and finally controlling involves measuring and reviewing the mid term achievements. This marketing plan is developed keeping in mind the duration of five years. Marketing Objectives, Targeting and Segmentation The process and strategy of segmentation all concerns to positioning strategy of a firm in the market, where the firm has already recognized and assessed the targeted customers , and further it is indispensable to determine as what position the firm wishes to engage in the selected market segments (Armstrong and Kotler, 2005). For getting done a thriving positioning, whilst the target customers discover that the product fulfills their wishes and needs, there are strategies the firm needs to peruse in the forms of defining objectives, deciding target markets and for segmentation(Mullins, Boyd and Larreche, 2006; Kotler and Keller, 2009). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally, with the mobile telecommunications services market segment creating just about ? 21 billion of revenue early, where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. Marketing Mix Strategy The strategy of marketing mix involves deciding strategy about the four components of marketing mix namely product, price, place and promotion. In fact marketing mix strategy is trademark of marketing actions. Marketing mix is in fact a conscious attempt as regards division of a firm to decide on their offered products/services that eventually determine the success/failure of the firm in the market. Hence, the marketing mix strategy should be in line with the point in time, competition and the hope of the customers (Armstrong and Kotler, 2005). Accordingly the marketing mix strategy is developed for BSkyB (Sky). Product/Service BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. Price BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. This implies that BSkyB (Sky) will decrease or increase the price of services keeping in mind the movements of competitors, though high pricing strategy will be avoided in order to penetrate the market. Place When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. Promotion In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. The budgeting of promotion is to be as following: Print Advertising| Electronic Advertising| Internet Advertising | Others| 25%%| 35%| 30%| 10%| Controlling Strategy Yearly or half yearly controlling of marketing plan is suggestive in order to make sure that the firm is not wastefully expending and achieving the marketing objectives as per planning. So far as performance achievement is concerned financially the foremost ratio to watch is marketing expense-to-sales ratio. Moreover, the period-to-period fluctuations in every ratio may well be tracked on a control diagram. The conduct of consecutive remarks even within the higher and lower control limits ought to be looked at (Mullins, Boyd and Larreche, 2006). UK mobile telecommunications market corresponds to one of the most striking telecommunications markets globally , with the mobile telecommunications services market segment creating just about ? 1 billion of revenue yearly , where yearly growth in this market segment is projected to total ? 900 million yearly. Therefore, BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. The achievement in this regard will be evaluated on yearly basis. Furthermore, period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky). Following is the planning of controlling on yearly basis. 1st year| 2nd year| 3rd year | 4th year | 5th year | %| 5%| 10%| 5%| 5%| In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis, and in the case of success/failure of achieving targets, further planning will reviewed accordingly. CONCLUSIONS AND RECOMMENDATIONS Even though BSkyB (Sky) is making substantial profits restricting its operation the solo targeted segment of UK telecommunication market, yet it has ample opportunity to grow and increase profits shifting gears, where there ia an opportunity awaiting in mobile telecommunications services market segment. BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. In order to develop marketing planning for BSkyB (Sky), the both the strategic and tactical approach is adopted where the focus of the marketing efforts is concentrating on marketing mix components in the forms of product, price place, and promotion, apart from segmentation and targeting. BSkyB (Sky) should target acquiring 30% of the yearly revenue from mobile telecommunications services market segment by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will be small cities in UK. BSkyB (Sky) will concentrate its product/service strategy on SMS texting, apart from other common mobile communication services. BSkyB (Sky) plans competitive pricing to appeal the customers in UK mobile telecommunication sector. When it comes to distribution strategy, BSkyB (Sky) will place its services to the organized retail shops in the UK mobile telecommunication sector. For some markets, the distribute shops will be opened BSkyB (Sky) in malls of the geographically segmented cities. In order to reach the targeted customers in UK mobile telecommunication market BSkyB (Sky) will centrally focus on advertising so far as promotion is concerned. Period-to-period fluctuations in every ratio will be tracked on a control diagram by the marketing practitioners in BSkyB (Sky). In order achieve the marketing objectives, performance evaluation will be conducted on half yearly basis. REFERENCES Armstrong, G. and Kotler, P. (2005), Marketing: An Introduction, 7th Edition, Prentice Hall Inc. , Upper Saddle River, N. J. Company Report (2012), BSkyB (Sky) Industry Report (2012), UK Mobile Telecommunication Industry: Euromonitor International. Kotler, P. and Keller, K. L. (2006), Marketing Management, 12th Edition, Prentice Hall Inc. , Upper Saddle River, New Jersey. Mullins, J. W. Walker, O. C. , Boyd, H. W. and Larreche, J. C. (2006), Marketing Management, 5th Edition, McGraw-Hill, New York. BSkyB (2013), â€Å"Key facts figures†. [Online] accessed from http://corporate. sky. com/about_sky/key_facts_and_figures [22 March, 2013] CorporateSky (2013), â€Å"British Sky Broadcasting Group Plc : Unaudited results for the six months ended 31 December 2012†. [Online] accessed from http://corporate. sky. com/documents/pdf/latest_results/q2_press_release_2 01213. pdf [23rd March, 2013]

Methods for Increasing Employee Motivation Research Proposal

Methods for Increasing Employee Motivation - Research Proposal Example The discussion will attempt to address the primary question framed as follows: What programs may be suitable to increase employee productivity and revenue? Taking into account that General Trading has expanded across global boundaries. This problem regarding employee productivity, if remains unsolved may damage the reputation of the company, which has built over the years. It may even lead to compromise the efficiency of the company, which may lead to increased customer dissatisfaction. So a proper analysis of the situation and probable solutions to increase the employee productivity is very vital in this scenario. General Trading is a wholesale food distributor organization with clients abroad to whom they export their product offerings across the borders. For them, maintaining a healthy motivation level among the employees and thereby increasing the productivity is very crucial to the development and flourishing of the company. In order to increase the motivation level among the em ployees, an employee incentive program is very much essential for the company. In today’s world, employees are the biggest assets to an organization. Companies are paying competitive salaries to the employees as compared to other companies, in order to keep them motivated, as well as to retain them. Most of them have already moved towards an ‘Employee Incentive Program’, which is itself a part of performance appraisal. It has also been found out in a study that employee engagement which mainly comprises of commitment to work, as well as employee’s job satisfaction with the company increases through a host of performance appraisal system that happens in a company from time to time. (Scott, â€Å"Introduction†). Employee Incentive Programs has been employed by many companies and is considered as a highly valuable tool to keep the employees in an organization motivated by offering various kinds of incentives on the basis of their performance in the org anization or in similar grounds. Implementing an employee incentive program in the organization has also lead to solutions that exists between the company’s top management and its employees on the production front. It also leads to identification of the most efficient and effective employees in the organization, who can further be moved up in the hierarchy and can be groomed for possible leadership roles in the organization. As a result, it leads to identification of talent within the organization without hunting for the right candidate in the open market.

Psychology of Film Assignment Example | Topics and Well Written Essays - 250 words

Psychology of Film - Assignment Example One was surprised to know that it could be considered unusual in a way that it does not contain cells or blood vessels like other tissues do. Likewise, through the information revealed in National Eye Institute’s Facts about the Cornea and Corneal Disease, one could then appreciate more that blood vessels however small they may be, can interfere with the process of light refraction and thus impede vision (National Eye Institute). From the available knowledge one can then deduct that visual acuity then depends on the absence of cloudy or opaque areas in the cornea. It is intriguing that by the lack of blood vessels, it is still extremely sensitive to pain. It has a high concentration of nerve fibers that are connected to pain receptors that have a low threshold thus making us feel the smallest speck of dust (Montgomery). A small particle is enough to make us cry. MedicineNet.com had provided information on the 5 basic layers of the cornea namely: the Epithelium, Bowman’ Layer, Stoma, Descemet’s Membrane and Endothelium. Each part serves a purpose of protection, strength, elasticity and form. Each layer might be extremely small and thin but it is capable of protecting the cornea from injuries and infections. The last layer, the Endothelium which is the thinnest, makes sure that the cornea maintains its integrity by pumping the excess fluids out of the cornea. They are extremely sensitive and do not regenerate. It can only be restored through transplantation. Learning these, it would be easy to understand why medical professional provide special health instructions on its proper care and use. This information will be of use to a great deal of people and hopefully reduce vision impairment and disorders which may be costly and painful to

How to Research Your Family Tree :: Free Expository Process Essays

How to Research Your Family tree Do you ever wonder who your ancestors were? Do you ever wonder if you're related to anyone famous in history? I would guess that at some point you have pondered these questions. I know that I have. But how do you find out who your ancestors were and what they were like? Genealogy is the study of your ancestors and their descendants. In the last few years I havebecome very interested in genealogy and want to start researching my family history. With very limited experience in the field, where would I start? I figured that I could get at least some information from the Internet, so that is where I went. My home page on the Internet is through ALL so I started with its web page (www.aol.com). On the web page is a direct link to genealogy areas of ALL and links to other sites on the web. On ALL sites, Genealogy Community Center, you can search for surnames by home pages that are linked to ALL. Of course, you can just about imagine that with all the surnames out there this might be a difficulty task. It's not, if you know what you are looking for. Of all the web sites, I visited every one said work backwards from what you know to what you don't know. I started with the farthest point I could remember. I began by searching for the surname "Walker." There are thousand of links to "Walker" families, so I chose a few that looked promising. I went to http://voyager.dvc.edu/~bmckinney/www.sisna.com/users/ryoung/walker/wgaf22.html. This site has an extensive history on Walker families. Names, birth dates, and death dates are all part of the information that is provided. The hardest part of ge nealogy is matching names to names and birth dates to birth dates to get accurate information. If you locate that information, it can lead you to people you didn't know about. But the challenge is getting through the thousands of names that come up. I decided that I really needed to narrow my search so I tried a different web site that could help me. I went to Ancestry.com (http://voyager.dvc.edu/~bmckinney/www.ancestry.com). This web site offers searches of large databases such as the Social Security Death Index. The web site is not entirely free. You can use several of the databases to get information you may need but to use the large databases like birth records, death records, and obituaries you have to be a member of the web site.

Branding and advertising Essay

In recent years there has been more of a shift towards more branding and advertising as opposed to focusing on product development, resulting in some companies having strong advertising campaigns coupled with a non-successful product. These observations lead to an important marketing theorem: Successful brands are built on successful products. The belief is that without great products, great brands could neither not exist nor withstand the competitive market. In a short paper, answer the following questions pertaining to the theorem. †¢Do you agree or disagree (partially or completely) with the theorem that successful brands are built on successful products? Why or why not? †¢Provide examples of brands and their products that a) prove the theorem and b) disprove the theorem. Explain your reasoning. †¢Why do so many companies appear fixated on branding rather than on ultimately developing successful products? In real terms, how would you as a marketing executive balance these two marketing forces? In recent years there has been more of a shift towards more branding and advertising as opposed to focusing on product development, resulting in some companies having strong advertising campaigns coupled with a non-successful product.

Organ donation - Free Essay Example

Sample details Pages: 2 Words: 654 Downloads: 6 Date added: 2019/08/12 Category Medicine Essay Level High school Tags: Organ Donation Essay Did you like this example? How would you feel if you picked up the phone to hear your mom saying through tears the doctor said I need a heart. More than 114,000 men, women, and children are on the national transplant waiting list as of August 2017 (organdonor.org). Ninety-five percent of adults in the United States support organ donation yet only 54% are signed up as donors. One donor has the opportunity to save up to eight lives. There are 8 lifesaving organs that can be donated including heart, lungs, liver, pancreas, kidneys, and intestines(organdonor.com). The organ waiting list keeps on developing day by day. . Although, about 80 people receive organ transplants daily, its estimated 20 people die each day waiting for a transplant, another person is added to the waiting list every 10 minutes. Only three out of every thousand people die in a way that allows for organ donation.In the United States 100,000 people are waiting for a kidney donation, 14,000 people awaiting a liver, and 4,000 people waiting for a heart. While a cornea donor can restore sight to two people 1,400 adults and children are awaiting new lungs. Don’t waste time! Our writers will create an original "Organ donation" essay for you Create order Becoming a donor is simple. You can sign up with your states donor registry or fill out an organ donor card when you get or renew your drivers license (webmd.com). Anyone is able to become an organ donor, but a parent or guardian must consent for minors. One person can change the lives of more than seventy-five people by registering to become an organ, eye, and tissue donor. When you give an organ you are saving a life. The life you save could be your spouse, child, parent, brother or sister, a close friend, or a very grateful stranger. Live donors are able to give up certain organs, as in a kidney, part of the pancreas, intestine, liver or lung, in part or while without having long-term health issues. There are different types of living donations: directed donation, non-directed, and paired donation. Living donation is major surgery so there will be risks. Pain, infection and blood clots are all possible complications. The most common type of living donation is directed, the donor specifies to whom they are donating. Twenty-five percent of living donors arent biologically related to the recipient(donatelife.org). It is rewarding to donate organs, however, it is illegal to pay someone for an organ. There are myths associated with organ donation. For example, some think no one will want their organs or tissues because of their age or poor health. Not very many therapeutic conditions consequently exclude you from giving organs. The decision to utilize an organ depends on strict medicinal criteria. Specific organs may not be appropriate for transportation, but different organs and tissue may be fine. When considering donation health is more important than age. The transplant surgeon assessed organs and chooses whether or not they are reasonable on a case-by-case premise. Other people believe the hospital staff wont work as hard to save their life if they become a donor. In fact, during treatment, you will be seen by a specialist whose forte nearly coordinates your specific condition, where specialists center around sparing your life. Its often said donors arent allowed an open-casket funeral. The donors body is garments for burial, so there is no unmistakable indications of organ or tissue donation which allows no interference with an open-coffin burial service. Very few medical condition disqualify you from donating your organs. A disease in one organ does not preclude other organs from being donated (nebraskamed.com). Only few conditions would absolutely prevent a person from becoming a donor-such as active cancer or systemic infection(organdonor.gov). Organ donation can be a fulfilling and positive experience. It can enable a family to work through the grieving process and deal with their loss by realizing their adored one is helping save the lives of others. Many donor families take encouragement in realizing their adored one helped spare different lives.